If you're like most people running a website, you might think that low traffic numbers are to blame for your lack of sales. After all, every piece of advice you've gotten has probably been to do more marketing and build more traffic, right?
But the truth is that for 2 out of 3 online businesses—traffic is not the problem.
Their conversion rates are.
Did you know that the average online business with 1-5 employees gets 119 unique visitors a week to their website?
(Yep, that's it.)
What separates successful online businesses from struggling ones is not that they have more traffic—it's that they know that conversion rates matter.
The average website is lucky to convert 2.35% of its visitors into customers. Most struggle to get even that. But successful online businesses reguarly experience conversion rates of 5.31%—and even up to 11.45%!
In other words—given the same amount of traffic—websites that have been optimized for conversion can make 3-6 times as many sales in a week as an "average" website.
So how do they do it?
It's simple. They use tools like Tamboo to learn how visitors use their website—so they can fix the things that aren't working and double down on the things that are.
Online businesses lose most of their potential sales due to basic issues:
By learning what to "fix", businesses often see dramatic increases in revenue:
|94%||of all first impressions are based on the design and experience of a company's website||83%||increase in conversions by investing only 10% of development time in conversion efforts|
|88%||of visitors are less likely to return to a website after having had a bad experience||225%||increase in sales just by providing the right product info at the right time|
|70%||of websites fail to provide their visitors with the information they're looking for and an effective call to action||3-6X||as many sales with the same amount of traffic|
Tamboo records everything your website visitors do—so you can actually see what's working and what's not—with powerful tools such as:
Tamboo helps businesses solve their toughest conversion problems.
Tamboo helped me learn how to improve my website's user experience. I was able to analyse how different features were being used and optimized them based on what I saw. Because of this, people are signing up way faster. Tamboo helped me go from five signups a week to now almost five signups a day.
Tamboo showed me what changes I needed to make to increase visitor engagement and improve sign-ups. Numbers is one thing, user behaviour is something else entirely. You can get numbers from any analytics package, but you get real user behaviour from Tamboo.
Tamboo has helped hundreds of business owners discover how to get more conversions, signups, and sales from their existing website visitors.
To see how your website stacks up against others in your industry—and to find out how much more your website could be making—just use our handy calculator and get your FREE Website Report Card.
Here's the breakdown of what we found:
DISCLAIMER: As much as we'd love to, we can't promise or guarantee that using Tamboo will automatically increase your website's performace or revenue. Tamboo is a service that helps website owners find opportunities to make improvements to their website in order to increase their conversions, but making those improvements and getting those conversions is up to you. The figures shown above are based on industry averages and are only intended to be used for illustrative purposes to show how your website performs against other websites in your industry. In no way, shape, or form do they constitute a "promise" in any way. We make no claim that the use of Tamboo will result in any change to your website's actual performance or revenue.