Because Trying To Use a Traditional Heatmap
Can Feel Like Trying To Read Tea Leaves.
(And not just that - they lie!)
Heat maps are a staple of internet marketing—after all, they've been around for over a decade—most notably, after Neil Patel broke the mold when he launched Crazy Egg.
When heat maps first came out over a decade ago, dynamic and responsive design were practically non-existent. And so the visuals you saw were at least fairly accurate.
But the internet of today is much different than the internet of yesteryear, and the cash-generating machines of the past haven't really made much of an effort to change with the times.
And here's the catch—what you're seeing isn't real.
That's because most heatmap software programs take a fair amount of liberty in determining "where" an actual click occurs. With responsive design, text and images constantly move and change position based on the viewport. And today's webpages aren't static like they used to be. Dynamic and interactive content reign supreme - all things that traditional heatmaps can't keep up with.
The fact is, old school heat map vendors are tied to a dying technology that can't keep up with true responsive and dynamic design. The only way for them to "keep up" with the times would be for them to drop their heat maps and embrace something new.
Thankfully, Tamboo isn't tied down with any kind of heat map nostalgia. So we decided to do something about it.
Tamboo helped me learn how to improve my website's user experience. I was able to analyse how different features were being used and optimized them based on what I saw. Because of this, people are signing up way faster. Tamboo helped me go from five signups a week to now almost five signups a day.