If a Picture Is Worth a Thousand Words,
Then A Website Recording Is Worth Over a Million.
Now, we don't want to get all philosophical with you here—after all, we're "supposed to be" talking about this amazing software tool that's going to help you see what people do on your website.
But we think it's important to ask why this whole Website X-Ray Supervision we're talking about would be so useful to you and your business in the first place.
And don't worry, the answer's pretty easy: It's because it's easier for people to understand what's happening—and why it's happening—when we can actually see things happening.
Could you imagine trying to drive a car without being able to see the road? Or trying to use a chainsaw with a blindfold on?
As frightening as that might sound, that's exactly what trying to run a website using just "standard website analytics tools" is really like.
Sure, analytics tools do a great job of showing you all kinds of fancy charts and graphs and numbers. But they can't show you why your bounce rate is through the roof, why you haven't made a sale in weeks, or why people are falling out of your funnels.
But Tamboo's session recording and replay tools can. Because with Tamboo, you can watch everything people do (and don't do) when they visit your website. See every scroll, every mouse move, even every keystroke—exactly as they happened.
When it comes down to it, you can't understand your user's experience without experiencing it yourself. Trying to use analytics alone to "figure out" how to make your website better just doesn't work: Watching people as they actually use your website does.
Tamboo showed me what changes I needed to make to increase visitor engagement and improve sign-ups. Numbers is one thing, user behaviour is something else entirely. You can get numbers from any analytics package, but you get real user behaviour from Tamboo.