Seriously Awesome Tamboo Tips and Tricks

This collection of tips and tricks is meant to help you get the most out of using Tamboo after you've mastered the basics.

Be sure to bookmark this page so that you can come back to it. As you get more comfortable with Tamboo, this list can be a good reference to help you come up with new ideas. We'll also keep this list up to date with additional tips and tricks, including ones for new features.

Session Recording Tips and Tricks

Session recording tips and tricks

Sanely Speed Up Session Recording Playback

At some point after you're comfortable with Tamboo, you're most likely going to want to speed up the playback of your session recordings so that you can watch more recordings in less time and find things of interest faster.

Thankfully, Tamboo has a few ways to help speed things up without slowing you down.

The first thing to try is the Skip Pauses playback option. All of the pauses that a visitor takes while they're scanning a page or stopping to read what's on it can add up. Skip Pauses skips any inactivity in a recording, which can dramatically reduce the time that it takes to watch a recording without actually speeding any of the activity playback up. This is probably your best option when it comes to slicing and dicing through recordings without having things move so fast that it's difficult to follow what's going on.

Another way to zip through a recording without it going too fast is to use Scrubbing. When you click and drag the current position knob in the activity bar, Tamboo will automatically update the playback preview based on where you drag it to on the timeline. By simply clicking and dragging the knob across the timeline, you can watch the entire recording play out in front of you - at your playback speed.

If none of those float your boat, you can always increase the Playback Speed from 1x to 2x or even 4x the recorded speed. You may be surprised to see how smoothly Tamboo's playback speed controls work, and how they don't skip activities when playing back at speed like other tools do.

And if you still feel the need for speed, you'll be pleased to know that you can actually combine the above playback controls for even more increased playback speed. If you want to see how fast you can take it, we recommend trying to Skip Pauses at 4x Playback Speed!

Study Recordings of Visitors That Don't Convert

Session recordings are great for being able to make sure that your UX (user experience) is working as designed, but they're even more powerful when used as conversion optimization tools to help you find out why your visitors who don't convert, well, didn't convert.

By watching the behavior of these visitors, you'll be able to uncover patterns that show you why they didn't convert - and you'll start to see what you can do to fix that.

And you'll be pleased to know that there's an easier way to watch those recordings rather than going through every recording from your website to find the sessions where your visitors bounced before they bought. All you need to do is set up a Tamboo funnel to track your conversions, and you'll be able to instantly filter your recordings to show you the sessions that didn't make it all the way through your funnel:

  1. Once you've created a funnel to track your conversions, just head over to your session recordings list.
  2. Locate the Funnel group in the search sidebar to the right.
  3. Select your funnel from the drop-down list.
  4. From the Show sessions that completed this step option, choose the step in your funnel before your conversion goal (such as the step right before "Completed Registration").
  5. Now, from the But did not complete this step option, choose the step in your funnel that represents your conversion goal (such as "Completed Registration").
  6. Now click Search.

This will show you every session recording from visitors who completed the step in your funnel right before "Completed Registration" but who didn't actually complete the step for registering. Pretty neat, huh?!

Find Out If You're Wasting PPC Dollars

Most analytics tools can only tell you how many visitors come from your PPC campaigns and (maybe) how much revenue you made from those visitors. What they can't tell you - at least not right away - is if your PPC dollars are only earning you garbage clicks that will never convert, no matter how much money you throw at your campaign.

It's a sad fact of doing business online, but if you don't nail your ad targeting and placement, you (and your advertising dollars) might quickly become the victim of click fraud or garbage clicks.

Click fraud and garbage clicks are caused by your ads being placed in shady placements that encourage clicks from users (even accidental clicks) just so the ad publisher can get their cut from having facilitated that "click".

We all know that when you pay for a PPC campaign, you want results, not just clicks.

And that's where Tamboo can help you gauge the quality of the clicks you're getting - way sooner than your analytics tool can alert you.

When you set up a PPC campaign, it's common to set up UTM parameters on your URLs (and if you're not - you should start!)

Using Tamboo's search features, simply search for session recordings whose Landing Page contains the UTM parameters from your campaign. This will show you recordings of every visitor coming to your site from that campaign.

Then, all you need to do is sample those recordings to make sure they look "normal". If you're getting good value for your PPC dollars, you'll want to see engaged visitors using your website. If you see lots of immediate bounces (where the visitor literally leaves the second your page loads), you'll probably want to pause your campaign and look at your targeting: Chances are you're getting hosed.

Scan Your Recording Activity Logs

Did you know that you can get a quick summary of all the user activity in a recording without having to watch it?

It's simple: Just click on the Activity tab in the right-hand sidebar when viewing a session recording.

For each pageview in the recording, you'll see a breakdown of the actions that your visitor took.

And if something looks interesting? Just click on it and the player will automatically jump to that point in the recording.

Use Session Recordings to Get Immediate Feedback

While A/B testing might be all the rage - and of course, the "most scientific" approach to measuring the impact of website changes - it can take a lot of traffic and a lot of time to reach "statistical significance" for any single test.

So what's someone do if they want to make changes to their website but don't have a ton of traffic (or time) to burn?

Although you won't get "statistical significance" using this approach, you can use your senses and your instincts to see if changes you've made to your website are eliciting the kind of response your're looking for.

Simply monitor new session recordings that hit the page or pages you've made changes to and give them a watch. You'll be able to get immediate feedback to see how visitors react and respond to your new copy or call to action - without having to wait for your test results to come in weeks later.

And if things don't look to be working the way you were hoping? Just make the changes that you think will help and repeat the process until you're happy with what you're seeing.

Page Insight Tips and Tricks

Page insight tips and tricks

Compare How Different Traffic Sources Perform

Although it might seem obvious that you're looking at every click from every visitor when you're looking at a heat map, what might be less obvious is that there are hidden patterns in all those clicks.

It can be easy to look at a heat map and simply say "Oh, that's where everyone is clicking." And that's not wrong.

But a magical world opens up when you start filtering your page insights to look at clicks from different traffic sources.

That's because people coming from different websites - and even different webpages on the same website - are often interested in and looking for different things.

Understanding this simple fact (and applying this simple tip) can open up a whole new world of understanding about your visitors and their intentions.

Knowing how visitor behavior changes based on if they're coming from a Google search result or your Facebook page can help you see how to better target visitors on and coming from those mediums.

Move Calls To Action To Existing Hotspots

When you look at a heat map, you'll often see clusters of heavy click activity. Because heat maps often use colors such as red and orange to identify "hot" areas of activity versus colors such as blue and green to identify "cold" areas, those "hot" areas are known as "hotspots" (these are "heat" maps after all).

What you might find interesting is that a lot of people tend to click not just on links and buttons - but on any page element that they find interesting. Have an image that resonates with people? You'll probably see clicks on it. Have some headlines or text that people connect with? I'll bet you there are clicks on them.

And that's what's so great about Tamboo's page insights - they help you find hotspots based around any group of page elements.

As mentioned before, hotspots are areas with high click density: They represent areas of high interest to your visitors.

And that makes them prime targets for appropriate call to action placements.

If you find some hotspots on your webpages that don't have a call to action button or a link to a page that helps move your visitors to the next step in your funnel, you should look for ways to incorporate these kinds of elements into your existing hotspots.

Because these hotspots are already attracting visitor attention (and clicks!), it's a good bet that any buttons or links you put in these areas will get more attention and more clicks from interested visitors than they would from other parts of your webpage.

Get Insights from Visitors That Don't Convert

Page insights are great for being able to see everywhere everyone clicked on a webpage.

But what you might not know is that you can filter the clicks you see to focus on just clicks from visitors in certain groups.

When it comes to conversion optimization, the biggest wins are usually found when you can understand what your visitors do and did instead of converting - so that you can see what you need to fix.

With page insights, you can easily see what your visitors who don't convert are clicking on (instead of taking that call to action). You may be surprised to see which harmless-looking links are effectively stealing your customers away - but at least you'll have the information to know which links need to go.

To see page insights for visitors who don't convert, just follow these steps:

  1. Make sure you've created a funnel to track your conversions.
  2. From your page insights list, locate and open the page that occurs right before your conversion goal. For example, if you wanted to troubleshoot why visitors who visit your registration page don't complete their registration, pick the registration page.
  3. In the page insights filter sidebar to the right, locate the Funnel group.
  4. Select your funnel from the drop-down list.
  5. From the Show sessions that completed this step option, choose the step in your funnel before your conversion goal (such as "Viewed Registration").
  6. Now, from the But did not complete this step option, chose the step in your funnel that represents your conversion goal (such as "Completed Registration").
  7. Click Search.

You'll now see everywhere your non-converting visitors click instead of completing the conversion goal.

Put Your Coldspots On Ice

Just like a heat map can have hotspots, they can also have coldspots.

Coldspots are areas of low click activity and density, and are often represented with "cold" colors, such as blue or green.

Since these areas represent the parts of your webpage that receive the least number of clicks, they also represent the areas of your webpage that visitors tend to be least interested in.

To draw more attention to your webpage's hotspots (those areas that have the most visitor engagement and interest), you may want to experiment with removing the parts of your website that have been identified as coldspots.

Because a rule of the internet is that visitors have limited time and attention, removing the parts that visitors don't find interesting or valuable can help redirect their limited focus to the parts of your webpage that visitors do find interesting and valuable.

This approach can help you keep from overwhelming visitors and can actually lead to more conversions. And it makes sense, too: If you rip out everything that's low value from your webpage that visitors don't want to engage with, the only things that are left are extremely high value things that visitors have proven they want to interact with.

Bury Click-Stealing Shortcuts

Page insights can also help you find click-stealing shortcuts your visitors take instead of properly engaging with your funnel.

A prime example of this is if you have a pricing page for a product or service. Oftentimes, visitors will see that a pricing page exists and will immediately click on it to see what your prices are - before you've even had a chance to properly pitch your unique product or services! The result is often sticker shock or price shopping - visitors judge your product based solely on its price, rather than what it can do for them.

This is an easy pattern to find. Simply look at your page insights and look for clicks to pages (such as a pricing page) that should really only be accessed further down your funnel.

The trick to fixing this problem is to "bury" those click-stealing shortcuts your visitors are taking to nudge them into following your funnel properly.

There are two ways to do this:

  1. Make sure to have sufficient copywriting on those pages so that if your visitors do skip your funnel, they won't have completely missed out on your messaging. For example, by including USPs and product benefits on your pricing page, you'll be able to still communicate your value to visitors who have jumped right to your pricing.
  2. Remove all links to those pages except from pages at the end of your funnel. For example, if you notice that you have a "Pricing" link in your navigation that lots of people click on, you might want to try ripping that link out of your navigation altogether and instead linking to it from one of your product or tour pages instead. This way, visitors will only be able to see your pricing after they've seen your proper "pitch".

Conversion Funnel Tips and Tricks

Conversion funnel tips and tricks

Find Which Features Lead To The Most Signups

If you're still looking to achieve product-market fit, or if you're looking for better ways to market your product, knowing which features are actually leading the majority of your signups can be invaluable information to have.

A simple trick to seeing how many of your signups come from different feature offerings is to create separate tour pages for each of your features and to create a funnel to track conversions from each of those feature pages.

With this simple structure in place, you'll be able to effectively see how many people sign up after viewing Feature A vs. after seeing Feature B.

Segment Your Traffic For Higher Conversions

A running theme you may have noticed in our guides is that understanding how your different traffic sources perform can help you unlock otherwise hidden conversion optimization opportunities.

Perhaps one of the toughest challenges facing online businesses is knowing where to spend their marketing dollars and efforts.

A simple way to getting better insight into which of your marketing efforts pay off better than others (and to get hints about which kind of sites and marketing strategies you should further invest in) is to look at the traffic source matrix in your funnels to see which ones perform best.

You may notice that for one of your funnels that organic search engine traffic performs well, but that social media traffic doesn't.

Rather than try to "optimize" that funnel to appeal to your social media traffic (which could in turn negatively affect your existing organic search engine traffic conversions), you might want to try to segment out your social media traffic from that funnel.

What that means is continuing to pump organic search engine traffic at that funnel while creating a new set of pages (and hence a new funnel) to better serve your social media traffic. This could be as simple as creating a new landing page to direct your social media traffic to, or it could be as complex as creating a completely dedicated funnel to serve those visitors.

This approach preserves and protects your funnel and its success with organic search engine traffic while giving you the freedom to experiment to unlock your social media traffic's full conversion potential.

Find Your Funnel's One Thing

"Fix your funnel from left to right" is advice that we keep giving, and for good reason.

The left-hand side of your funnel always represents the highest number of visitors - and potential customers. And fixing steps towards the left-hand side of your funnel means you'll get more visitors (and potential customers!) to flow through your funnel.

Every funnel has at least one "kink" in the hose that can unleash a torrent of new visitors through the firehose of conversion optimization awesomeness.

Your goal should always be to find that one thing that can open up your funnel to release more visitors downstream.

Whenever you look at a funnel, move from left to right and look for the one step closest to the top of your funnel that you can optimize.

Then put in the effort to make that change a reality.

Create Mobile Versions of Your Funnel

It's hard to go more than a few feet into the Internet without hearing about how important "mobile" is.

Google tells you how important it is for search rankings, marketers tell you how important it is for people consuming "content", and of course social media people tell you how important it is for "discovery" and "engagement".

And those things are all true - even if they're only half-truths.

You see, the real thing you have to understand about "mobile" is what mobile users want out of your website when they're surfing on their smartphones.

If you run an e-commerce store, there's a good chance that people are looking to buy what you have to offer. The same goes if you run a simple service-based business.

In those cases, you really just need to make sure that you have a mobile optimized website that can properly service those requests.

But what if you run a SaaS company or a complex service-based business?

Do you really think that people are going to sign up for your SaaS product from their mobile phone? Or that someone is going to make a decision about hiring a specialized agency while browsing your website on their lunch break?

To truly capitalize on the opportunity that mobile users represent - and what others are indirectly alluding to - you first have to understand what the most reasonable next step is they're willing to take when they're visiting your website while standing in line at the grocery store.

Don't expect someone to whip out their credit card to sign up for your SaaS - or to send you an insightful email about their specific marketing needs - when they're standing in line at the express lane trying to get home to get dinner started.

To capture these types of customers, you need to show that you "get" that they're on their mobile device and looking for a solution to their problems - and to offer them an easy way to "pick up" the process when they're back at their laptop or desktop.

This is actually much easier to implement than you'd think, and we'll cover a simple approach for doing this in just a minute.

But before you do that, make sure that you have a funnel in place to measure how many mobile visitors you get and what their conversion rates are. There's a chance you might not need to go to this level of optimization if you're currently getting good results from your mobile visitors.

Okay, now that we've gotten that caveat out of the way, let's talk about how to exactly go about tailoring your website to better serve these information-seeking mobile users multitasking in the freezer aisle.

It's really quite simple, really: Offer a different mobile-optimized funnel to your mobile visitors than your desktop visitors.

With your desktop visitors, you might be honed in on getting them to take that call to action to pull out their credit card and sign up for your service - and that makes sense, since they're probably sitting at their desk (or in a coffee shop on their laptop) and are primed and ready to take your SaaS product for a spin.

But those people staring at frozen dinner entrees? They're not primed at all to take that kind of action. If anything, they're interested in getting more information about your service so that they can look it over when they're back at their desks (or sitting in their favorite coffee shop chairs).

So for those visitors, instead of pushing for them to grab for their wallets, try pushing them to sign up for an email mini-course, a webinar, or some other medium that will give them more information about your offering - and an opportunity for you to reach them while they're at their desks.

Fill Your Funnel With More Visitors (That Convert!)

You can only optimize a funnel so far, and at some point you'll need to inject some fresh blood into your conversion-optimized customer-making machine.

But not all visitors are the same! As we all know, only certain types of visitors will convert into paying customers. And so it makes no sense to fill the top of your funnel with just any old visitors. After all, why waste all that effort to throw visitors into the top of your funnel that just bounce after your first page?

And that's the key - using your existing funnels to learn where you can find more visitors like the ones you currently have that are actively converting.

With Tamboo, finding these kinds of opportuntiies is easy: Just look at the traffic source matrix for each of your funnels and find your highest-performing traffic sources.

With this information at hand, you can apply one of the two following strategies:

  1. Look for ways to get more traffic from the traffic sources that are already sending you converting visitors. Using this approach, once you've found a high-converting traffic source, look for the webpages from that site that are sending you conversions - and try to find opportunities to get more webpages on that site to send you even more visitors (and conversions). If you wrote a guest blog that's performing well on one site, try to write another in a similar vein. If you're getting visitors from answers you've posted to questions on a Q&A site - answer more!
  2. Look for similar traffic sources. You'll often find that you can only squeeze so many visitors and conversions from a given traffic source - but that's no reason to give up. Look for sites that are similar to the one that's sending you quality traffic and see if you can't replicate the same magic there. Testing out if a site can be a good referrer can be as simple as posting similar content that's been successful on similar sites to see how it performs before you go "all in.". Keep in mind - there are thousands of websites and forums that most likely serve your customer base. Look to see which websites the sites you're already successful on link to and look for opportunites on those sites. (And after you've done that, do the same on those sites! And so on, until you've completely dominiated the interwebs.)