Trying to optimize your website can feel like an overwhelming experience. Especially if you don't know where to start.
Instead of trying to guess what's not working, wouldn't it be great if you could see what's not working?
And that's where funnels come in. They bring order to the chaos of conversion optimization. Think of them like treasure maps leading you to conversion gold.
Funnels model your customer's journey as they navigate your website from landing page to purchase—and show where you're losing them.
By "working your funnel" from left to right, you'll see where people drop off—so you'll know which pages you need to work on.
They're visual roadmaps telling you where to focus your conversion efforts.
And with Tamboo's innovative "mini-funnels", you'll also see which traffic sources send you the highest converting traffic—so you know where to get more of it.
By using funnels, you'll always know where your next big optimization win is.
If you've ever had to try to figure out why people leave your website without buying anything, you know how frustrating it is to play "mind reader" with your website visitors.
Thankfully, Tamboo's visitor recordings let you see exactly what people do on your website in high definition video—so you don't have to keep playing "guessing games".
It's the closest thing to being able to watch over someone's shoulder as they use your website—without having to be in the room with them.
By watching how people use your website, you'll finally be able to see what they really do—as opposed to what you think they should do.
You'll see what stands out to people, what they spend the most time looking at, where they get stuck, what they gloss over, and every other nuance and detail you've never seen—but should.
Because what you see just might surprise you.
Sometimes you need to see the "big picture" to understand what's going on—and that's exactly what Tamboo's heatmaps help you do.
When one click can mean the difference between a new customer or just another missed opportunity, understanding where you're getting or losing those clicks can be everything.
That's why Tamboo's heatmaps can show you exactly which buttons and links people click—and even summarize click counts and CTRs for you. With Tamboo's intelligent click detection, you don't need to guess if people actually clicked a button or not—because we'll show you.
And our heatmaps don't stop at just clicks. With mouse movement heatmaps, you can see where visitors hover and use their mouse the most—which is a leading indicator of interest.
Using heatmaps, you'll be able to quickly find ways to improve your on-page conversion rates. You'll see which links and buttons are "stealing" clicks from your main call to action. You'll uncover which of your CTAs are most effective. You'll find out where people are dropping off. And you'll discover what people are really looking for.
The possibilities are almost endless.
When it comes down to it, engagement is what drives conversion rates.
Pageviews and session durations may tell you how many people are visiting your website and for how long—but they won't tell you what those people are doing.
That's why behavioral analytics are built right into Tamboo. Wherever you are in Tamboo, you'll find behavior-driven metrics and filters that help you understand what actions people are (or aren't) taking.
If you want to get a quick idea for how engaged your visitors are, you'll love Tamboo's Engagement Score, which measures user engagement based on a number of behavioral metrics. Quickly see how engaged your visitors are across your entire site, on a given page, or even in just a particular recording.
It's everything your analytics program wishes it could be.
(And our customers have been going through a lot of pairs of socks lately!)
Every day, we do everything we can to help make you and your website (even more) awesome with Tamboo!